Social Media Overview

The Social Media section of @AnibalDoRosario delves deeper into Social Analytics, Facebook, Twitter and Google Plus.

Next to best practises, cases, facts & figures, you can also look forward to detailed, practical how-to posts and video’s on Social Media Optimization in the near future.

Social Media Optimization according to Wikipedia:

“According to search engine expert Danny Sullivan, the term “social media optimization” was first used and described by Rohit Bhargava. Bhargava’s original five rules for conducting social media optimization are:

1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup
6. Get communities connected

Several authors added new rules to the original post. Four years after the initial post, Rohit Bhargava posted an updated set of five new rules.

1. Create shareable content
2. Make sharing easy
3. Reward engagement
   (Column on Engagement by Martin Weigel)
4. Proactively share content
5. Encourage the mashup

Around the same time, entrepreneur and blogger Ben Elowitz proposed as SMO as a broader set of online marketing strategies for all published websites in an era where social platforms are ubiquitous.”

Source: Wikipedia.org

Other usefull sources regarding Social Media:

• Web Strategy by Jeremiah Owyang
• Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Related Social Media Categories:

• Social Analytics Tools
• Facebook Cases, Facts and Figures
• Twitter Cases, Facts and Figures
• Google Plus Cases, Facts and Figures

Page maintained by Anibal do Rosario