- Social Media
- Email Marketing
With Timeline and ticker, Facebook introduces two new User Acquisition & Engagement points for marketers this week:
- The ticker, which shares activity on the network with more emphasis on how recently it was published.
- The news feed which appears to be relatively unchanged from before in that marketers need to get their users to share updates that can easily attract likes and comments for higher rank.
- The Timeline — is probably the most difficult to break into. A third-party app would have to produce a news feed story that attracts enough engagement that it might count as the best update from a given month or year of a user’s life.
Looking strategically at the changes Facebook has made in the past few days, including the announcement of “GraphRank” at the Facebook F8 Conference today, there’re at least three practical implications for marketers trying to engage with users on Facebook moving forward:
Ticker – Low barriers to access
- but likely a lower clickthrough rate. Ticker was introduced last week and shows a live feed of user activity from across the web. Facebook vice president Mike Schroepfer said during a press question-and-answer session at the developer conference today that the company will continually to tweak the ticker for more engaging activity. So there is some filtering for engagement, but less than what would be seen on the news feed.
News Feed – High barriers to access
An item would need to have high EdgeRank (e.g. a user would see an item if the update itself attracted many likes or comments or if it was from a friend they often interact with on Facebook).>
Timeline – High barriers to access
Timeline is a new profile view that lets people see a visual history of a user’s life. To see something in Timeline, the news feed story would have to be the most engaging from a given month or year in a user’s life or they’d have to intentionally curate it into their Timeline.Or a user could add an application to their timeline, akin to what “Boxes” used to do in letting users feature applications on their profile page until it was removed last year.
Source: Inside Facebook
Update: Also be sure to read Will Timeline, Ticker, GraphRank Break Facebook Marketing? over on All Facebook.com
Facebook Timeline Introduction Video:
Post maintained by Anibal do Rosario
Get Updates by Mail
- Brand Utilities: The End of Advertising Magic?
- Tech-Optimism Debunked by Evgeny Morozov? (VIDEO)
- Social Business Hierarchy of Needs
- Coca Cola Shares Social Media Strategy deck (Case)
- Billion Dollar Customer Loyalty Lessons by Zappos?
- The State Of The Internet 2010 – Facts & Figures (Video – 3:52)
- Flash is een blijvertje (Opinie)
- How Do You Build a Chocolate Brand? (Video – 3:00)
5 Recent Comments
- Facebook F8 Updates: Graph Rank, Open Graph & Timeline | @AnibalDoRosario on How Facebook’s EdgeRank Works
- Facebook F8 Updates: Graph Rank, Open Graph & Timeline | @AnibalDoRosario on About
- SEO Explained in 3-minute Video | @AnibalDoRosario on About
- Definition of Sessions (Visits) Changed in Google Analytics | @AnibalDoRosario on About
- Google Plus Facts and Figures July 2011 | @AnibalDoRosario on About
- Social Media
- Email Marketing
Disclaimer"@AnibalDoRosario" is Anibal do Rosario's online repository for Internet Marketing & Online Strategy Cases, Facts and Figures.
Whereas "AniBlurbs" is an online column discussing the "Why?" (Strategy), "@AnibalDoRosario" is about the "What?" and the "How?"; taking a more practical, hands-on approach towards Internet Marketing & Online Strategy.
Everything posted on this blog, is not read or approved by anyone for any organization whatsoever before or after being posted here.
Feel free to contact @AnibalDoRosario for more information and/or his current stance on any given topic discussed on this blog.