@AnibalDoRosario
With Timeline and ticker, Facebook introduces two new User Acquisition & Engagement points for marketers this week:
- The ticker, which shares activity on the network with more emphasis on how recently it was published.
- The news feed which appears to be relatively unchanged from before in that marketers need to get their users to share updates that can easily attract likes and comments for higher rank.
- The Timeline — is probably the most difficult to break into. A third-party app would have to produce a news feed story that attracts enough engagement that it might count as the best update from a given month or year of a user’s life.
Looking strategically at the changes Facebook has made in the past few days, including the announcement of “GraphRank” at the Facebook F8 Conference today, there’re at least three practical implications for marketers trying to engage with users on Facebook moving forward: Continue reading »
SEO in plain English. This video, made by Common Craft and Search Engine Land, covers the basics of Search Engine Optimization in just three minutes:
Beginning today, there will be a change in how sessions are calculated in Google Analytics. Google believes this update will lead to a clearer understanding of website interactions.
What’s changing?
Currently, Google Analytics ends a session when:
- More than 30 minutes have elapsed between pageviews for a single visitor.
- At the end of a day.
- When a visitor closes their browser.
Paul Allen recently posted some interesting facts and figures on Google’s fresh Social Layer / Network Google Plus:
- Google Plus passed 18 million users on July 20, 2011;
- UPDATE August 3, 2011: Google Plus hits 25 million users in one month time;
- At its peak in July 2011 Google Plus added over 2 million users a day;
Facebook‘s equivalent of Google’s PageRank is called EdgeRank and it works as follows:
Facebook’s EdgeRank Formula
Σ ue we de
- ue – affinity score between viewing user and edge creator
- we – weight for this edge type (create, comment, like, tag, etc)
- de – time decay factor based on how long ago the edge was created
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AniBlurbs (Column)- Brand Utilities: The End of Advertising Magic?
- Tech-Optimism Debunked by Evgeny Morozov? (VIDEO)
- Social Business Hierarchy of Needs
- Coca Cola Shares Social Media Strategy deck (Case)
- Billion Dollar Customer Loyalty Lessons by Zappos?
- The State Of The Internet 2010 – Facts & Figures (Video – 3:52)
- Flash is een blijvertje (Opinie)
- How Do You Build a Chocolate Brand? (Video – 3:00)
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